Guangzhou Inglemirepharm Brand Center & Headquarters Office

Located at the north west main entrance of Guangzhou's O2Park Park, this project transforms a vacant former factory chemical storehouse into the headquarters office and brand center for high-end cosmetics brand Inglemirepharm. Designed by AaaM Architects, the renovated space preserves the original brick column and steel-shed roof structure while infusing new brand value, creating an important node connecting the urban streets and the creative park.

The design maximizes the street-facing exposure by opening up walls to create large display windows and entryways, turning an enclosed factory into a transparent retail space. The north façade opens completely toward the plaza, enabling future large-scale events. Entrance frames combine brand patterns and lighting to form a striking visual identity that reinforces the brand’s presence.

The central area features a double-height event space capable of accommodating 200 people. A suspended glass box serving as the general manager’s office employs semi-circular tubular glazed wall to create a jewel-box-like effect, offering both symbolic and functional value. The ground-floor café complements the event area, while a branded tunnel with linear lighting showcases product series. It also guides visitors to a spiral staircase atrium that connects to the office area on the second floor.

The additional L2 office area adopts an open layout, retaining the original skylight structure to introduce soft, warm natural lighting. The design emphasizes material details and lighting, blending refined brand elements within the industrial base to provide employees with a healthy and efficient workspace, embodying the philosophy of "empowering communities through architecture."

By reprogramming spatial functions and transforming architectural features, the project successfully repurposes an urban leftover into an icon for brand expression, redefining the relationship between the building and its neighborhood. Inglemirepharm Headquarters not only serves as a vital showcase for the brand, but it also sets an innovative example for the revitalization of old industrial buildings and commercial space renewal in Guangzhou and the GBA.